Dave Asprey author photo
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Dave Asprey

Dave Asprey is a Silicon Valley entrepreneur, health science innovator, and founder of Bulletproof Coffee and the biohacking movement. He is a four-time New York Times bestselling author, best known for The Bulletproof Diet, and host of the Webby Award-winning podcast The Human Upgrade. His work has shaped modern wellness and performance.

Biography & Author's Journey

Dave Asprey, born in 1973, is an American entrepreneur and author recognized as the founder of the Bulletproof movement and a leading advocate for biohacking, a term he famously coined and helped propel into the mainstream. Asprey’s formative years reflected his early passion for technology and self-improvement; while studying computer science at university, he made headlines by selling the first product online—a caffeine-themed t-shirt—well before e-commerce became commonplace. He subsequently forged a successful career in Silicon Valley, holding executive positions at technology companies like Trend Micro and Citrix Systems. However, by his late twenties, Asprey’s relentless focus on work took a toll, manifesting in obesity, cognitive fog, and a cluster of premature aging symptoms, ultimately serving as a pivotal turning point in his life.

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Quotes

quote
Don’t make yourself crazy about getting it perfect all the time—stress like that makes you old. Just aim to get it mostly right at home, and you’ll be so far ahead of the curve that you’ll feel it
-Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever
quote
I have learned to prioritize my actions into three buckets: things that drain my energy, things I don’t mind and are important and useful, and things that give me energy and bring me joy. My goal is to break my daily actions down so that I spend none of my time on tasks that fall into the first category, 10 percent of my time on the second category, and 90 percent of my time in the final category, the one that Robert Greene calls primal inclinations. When I find myself drifting too far from the goal, I reset my actions
-Game Changers: What Leaders, Innovators, and Mavericks Do to Win at Life
quote
Want to age backward? Do these things right now: • Stop eating sugar, soy, excess omega-6 fats, and refined carbs, and replace these foods with additional healthy saturated fat from grass-fed meat, pastured eggs, and energy fats
-The Bulletproof Diet
quote
Spend more time in nature to boost your health, happiness, and performance
-Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever
quote
Sugar is the enemy of neurogenesis
-Quoted by Dave Asprey
quote
The best thing you can do to live a long time is to eat the highest-quality food
-The Bulletproof Diet
quote
Get all the crap out of your diet, just do it right for a week. Then just see what can happen
-Quoted by Dave Asprey
quote
What I'm trying to do is help people understand if for one day they could have the best day ever, where their energy and their focus and everything is super clear and they feel like a great golden god... if you do that one time you know you're capable of it and you can start working towards that
-Quoted by Dave Asprey

Popular Books

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Bio, Nutrition & Financial Freedom

Bio, Nutrition & Financial Freedom

LEARNING PLAN

Bio, Nutrition & Financial Freedom

This plan is essential for high-performers who recognize that true success requires both a thriving body and a secure financial future. It is ideal for individuals seeking to bridge the gap between scientific health mastery and strategic wealth building.

2 h 46 m4 Sections
Fit, Tech, Nutrition & Neuroscience

Fit, Tech, Nutrition & Neuroscience

LEARNING PLAN

Fit, Tech, Nutrition & Neuroscience

This plan bridges the gap between biological science and modern technology to unlock peak human potential. It is ideal for high-achievers, athletes, and biohackers looking to integrate metabolism, neuroscience, and tech-driven optimization into a single, cohesive performance system.

2 h 24 m4 Sections
Explore Nutrition, Fitness & Tech

Explore Nutrition, Fitness & Tech

LEARNING PLAN

Explore Nutrition, Fitness & Tech

In an era of information overload, this plan streamlines health by merging foundational biology with modern digital tools. It is ideal for busy professionals and tech enthusiasts looking to optimize their physical performance through data-backed nutrition and exercise strategies.

3 h 13 m4 Sections
Body, Tech, Science & Self-Improvement focus

Body, Tech, Science & Self-Improvement focus

LEARNING PLAN

Body, Tech, Science & Self-Improvement focus

This plan bridges the gap between biological science and modern technology for those seeking a data-driven approach to health. It is ideal for high-performers and tech-enthusiasts who want to leverage neuroscience and biohacking to achieve peak physical and mental states.

2 h 59 m4 Sections
Neuro, Innovation, Business & Nutrition

Neuro, Innovation, Business & Nutrition

LEARNING PLAN

Neuro, Innovation, Business & Nutrition

In an era of rapid change, the intersection of cognitive health and strategic agility is the ultimate competitive edge. This plan is designed for leaders and entrepreneurs who want to optimize their biological and professional performance through science-backed habits.

2 h 58 m4 Sections
Self, Health, Tech & Human Behavior Insights

Self, Health, Tech & Human Behavior Insights

LEARNING PLAN

Self, Health, Tech & Human Behavior Insights

In an era of digital distraction and health misinformation, understanding the intersection of biology and psychology is essential for peak performance. This plan is designed for high-achievers and curious minds looking to optimize their physical health while mastering the behavioral triggers that drive human choice.

2 h 28 m4 Sections
Bio, Psych, Self-Help & Tech Exploration

Bio, Psych, Self-Help & Tech Exploration

LEARNING PLAN

Bio, Psych, Self-Help & Tech Exploration

This plan bridges the gap between hard science and practical self-improvement, offering a roadmap for navigating the complexities of the human experience. It is ideal for curious minds and lifelong learners who want to leverage biology and tech trends to master their own behavior.

3 h 26 m4 Sections
Master Self, Health, Mind & Tech Optimization

Master Self, Health, Mind & Tech Optimization

LEARNING PLAN

Master Self, Health, Mind & Tech Optimization

In an era of constant distraction and burnout, this plan offers a holistic blueprint for high-performers to optimize their biological and digital lives. It is designed for professionals and leaders seeking to integrate longevity science and AI tools into their personal growth journey.

2 h 53 m4 Sections

Community Voices

"Dave Asprey is best known as the founder of Bulletproof Coffee and the entire biohacking movement"

Biohacking Conference

"Dave Asprey is an award-winning entrepreneur and innovator in the health science space"

The Shark Group

"Dave Asprey, creator of the Bulletproof Company, revolutionized the health science industry with his biohacking methods and products"

Brand Minds

"As a four-time New York Times bestselling author, Dave Asprey is a maverick in the entrepreneurial health science space"

Brand Minds

"Dave Asprey's self-guided recovery led him to create The Bulletproof Diet and to coin the health science term 'biohacking"

Brand Minds

"Dave Asprey has worked with world-renowned doctors and scientists to uncover innovative biohacking methods for human performance"

Heroic.us

"Dave Asprey, founder of Bulletproof and author of New York Times bestseller The Bulletproof Diet, is a Silicon Valley investor and technology entrepreneur"

Heroic.us

"Known as 'The Father of Biohacking', Dave Asprey is the creator of Bulletproof Coffee and host of a Webby Award-winning podcast"

The Shark Group

"Silicon Valley entrepreneur Dave Asprey explored traditional and alternative technologies, resulting in The Bulletproof Diet"

Dave Asprey Books

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