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    Jack Dorsey 为什么被 Twitter 董事会解雇?揭秘离职真相

    10 min
    |
    |
    Apr 25, 2026
    BiographyEntrepreneurshipLeadership

    当亲手创办公司的 Jack Dorsey 被董事会扫地出门,背后竟是因为爱练瑜伽和频繁宕机。我们将复盘这位科技巨头如何从管理混乱的泥潭中挣扎,并最终在放逐与回归之间完成自我重塑。

    Jack Dorsey 为什么被 Twitter 董事会解雇?揭秘离职真相

    Best quote from Jack Dorsey 为什么被 Twitter 董事会解雇?揭秘离职真相

    “

    这段‘被踢走’的经历,反而成了他职业生涯中最宝贵的磨刀石。正是那次惨烈的挫败,强迫他从浪漫的艺术家模式切换到了硬核的商业模式。

    ”

    This audio lesson was created by a BeFreed community member

    Input question

    你给我说一说Jack当时为什么从Twitter被踢走了

    Host voices
    Eliplay
    Learning style
    Quick
    Knowledge sources
    Why Twitter fired Jack Dorsey in 2008 - Fortune
    link
    https://fortune.com/2015/09/30/jack-dorsey-twitter-ceo-fired/
    Chris Sacca on Twitter's CEO Firings - Business Insider
    link
    https://www.businessinsider.com/chris-sacca-jack-dorsey-ev-williams-ceo-fired-2012-11?op=1
    Twitter的创办兼内斗史-品玩
    link
    https://www.pingwest.com/twitter-history
    为什么说Twitter卸任的CEO杰克多西是一个很神奇的人?
    link
    https://mp.weixin.qq.com/s/KqGM94kcutbhwCkp1uJELQ
    扒一扒这位Twitter新CEO的成长史|Twitter|CEO_互联网_新浪科技_新浪网
    link
    http://tech.sina.com.cn/i/2015-10-07/doc-ifximrxn8230465.shtml

    Frequently Asked Questions

    杰克·多西被解雇主要归结为管理能力的缺失和个人精力的分散。在 2007 年至 2008 年期间,Twitter 频繁遭遇严重的宕机问题(即著名的“失败鲸”现象),而杰克作为 CEO 却缺乏有效的测量工具和应对手段。此外,他当时沉迷于瑜伽、服装设计和插画等副业,坚持每天下午六点下班去上课,这种“佛系”的工作态度在公司面临生存危机时引起了董事会和同事的强烈不满。

    Twitter 的另一位核心创始人埃文·威廉姆斯(Evan Williams)在这场权力更迭中起到了关键作用。虽然埃文公开承认杰克的天才创意,但他私下里并不信任杰克的管理能力。作为当时最大的股东,埃文最终在董事会的支持下取代了杰克的 CEO 职位。此外,早前被杰克和埃文联手踢出局的创始人诺亚·格拉斯(Noah Glass)也为公司早期的权力斗争埋下了伏笔。

    被解雇后的杰克·多西并没有消沉,而是在 2009 年开启了二次创业,创办了移动支付公司 Square。通过 Square 的成功,杰克证明了自己不仅能提出天才的创意,还能真正管理好一家高估值的上市公司。Square 的市值甚至一度超过了 Twitter,这不仅为他赢得了商业声誉,也为他后来重返 Twitter 执掌大权奠定了坚实的基础。

    杰克·多西的回归被誉为“乔布斯式的重返”。在离开核心管理层期间,他通过修行和经营 Square 完成了自我蜕变。2011 年,由于 Twitter 面临竞争压力和创新停滞,杰克被请回公司负责产品开发。到了 2015 年,他正式重新出任 Twitter 的 CEO,并同时兼任 Square 的首席执行官,成为了硅谷历史上极少数同时掌管两家上市巨头的领导者。

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    Key Takeaways

    1

    那个被踢出局的异类创始人想象一下这个画面:2008年的旧金山,一家正处于全球风口浪尖的科技公司里,首席执行官办公位的椅子还没坐热,这位创始人就被董事会叫进小黑屋,直接告知——“你被解雇了”。这听起来是不是像极了硅谷英雄传里最惨烈的桥案?没错,这个人就是后来大名鼎鼎的杰克·多西(Jack Dorsey)。当时他只有30岁

    2

    宕机背后的管理荒原我们要把时间拨回到 2007 年到 2008 年。那时候的 Twitter 正经历着一种“成长的烦恼”——用户数像坐了火箭一样往上涨,但公司的服务器却像风中的残烛。如果你是那个时期的互联网老用户,你一定记得那个著名的“失败鲸”图标。每当 Twitter 宕机,页面就会显示几只小鸟拉着一只巨大的鲸鱼。问

    3

    晚上六点的瑜伽与缝纫课如果说技术故障是外患,那么他被罢免的主要原因是频繁宕机、与董事会关于 Facebook 收购报价的沟通失误,以及威廉姆斯希望亲自执掌公司。这在当时的硅谷圈子里几乎成了一个公开的谈资。杰克是一个兴趣极其广泛的人,他不仅仅是个程序员,还是个持证上岗的按摩师,甚至对服装设计情有独钟 。在 Twitter

    4

    三个创始人的三角暗战在 Twitter 的权力中心,并不是杰克一个人说了算。这里还有另外两位核心人物:埃文·威廉姆斯(Evan Williams)和比兹·斯通(Biz Stone)。埃文不仅是公司的重要合伙人,更是当时最大的股东。他和杰克之间的关系,随着 Twitter 影响力的扩大而变得越来越微妙。埃文曾公开称赞杰克

    5

    最后通牒与尴尬的虚职

    5:14
    6

    被放逐后的反击与重生如果你以为故事到这里就结束了,那就太小看杰克·多西了。被 Twitter 踢走后的那段时光,虽然像被“打了一拳”,但也正是这记重拳把他打醒了。他并没有从此消沉下去变成一个全职按摩师或裁缝,而是开启了一段极其辉煌的二次创业。就在他被放逐的第二年,也就是 2009 年,他敏锐地观察到小商户在接受信用卡付

    7

    十年一觉的回归之路故事的最戏剧化转折发生在 2010 年。那时候,Twitter 正面临着 Facebook 的强势竞争,股价低迷,产品创新停滞。此时的杰克已经通过 Square 证明了自己具备同时运营两家高估值公司的能力。在一番幕后运作后,当年把他赶走的埃文离开了 CEO 职位,取而代之的是迪克·科斯特洛。而杰克,这

    8

    异类天才的职场启示录听完杰克·多西这段跌宕起伏的往事,你可能已经发现,职场和创业从来都不是只靠灵感就能通关的游戏。即使你是那个点子的创造者,如果你无法在对的时间做出对的改变,依然会被时代的浪潮和资本的冷酷所抛弃。杰克的故事之所以动人,是因为它展现了一个人的复杂性——他可以一边在董事会上温和谦卑,一边在私下里不修边幅、追

    5:14

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