Discover the history of VLC Media Player and why founder Jean-Baptiste Kempf refused to sell out, keeping the VideoLAN project free and open source for all.

Money is jail. The moment you take tens of millions of dollars from a venture capitalist or a massive corporation, you are no longer in control; you owe those people a return on their investment, and that is when you start treating users as products to be harvested.
Jean-Baptiste Kempf is a key figure in the history of VLC Media Player and the president of the VideoLAN non-profit organization. As one of the primary developers, he is widely recognized for his commitment to keeping the software free. Despite receiving numerous multi-million dollar offers to monetize the platform through advertising or user tracking, Kempf has consistently refused to sell out, ensuring the player remains independent and focused on user privacy.
The decision not to sell VLC Media Player is rooted in software ethics and the principles of the open-source movement. Jean-Baptiste Kempf and the VideoLAN team believe that a media player should be a public utility rather than a profit-driven enterprise. By rejecting massive acquisition offers, they have protected users from the bloatware, advertisements, and data collection that often follow when independent tech projects are purchased by larger corporations.
Unlike typical tech startups that aim for a massive exit or acquisition, VLC Media Player is maintained by VideoLAN as an open-source project. This means the source code is available for anyone to inspect and improve. The project's history is defined by its resistance to commercialization, prioritizing technical excellence and accessibility over profit. This unique approach has allowed VLC to become one of the most trusted and widely used software tools globally.
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
