
Dr. Gassam Asare's groundbreaking guide dismantles whiteness in professional settings. Named among LinkedIn's Top Voices in Racial Equity, her work is transforming DEI practices nationwide. What workplace blind spots might you have that even the most "progressive" leaders miss?
Janice Gassam Asare, Ph.D., is the bestselling author of Decentering Whiteness in the Workplace and an award-winning diversity, equity, and inclusion (DEI) strategist. A Columbia University adjunct professor and founder of BWG Business Solutions, she partners with organizations like Google, Amazon, and Yale University to build anti-racist workplace cultures.
Her expertise spans hiring bias, systemic inequities, and racial justice, informed by her PhD in Industrial-Organizational Psychology and over 400 Forbes articles on workplace equity.
As a two-time TEDx speaker and LinkedIn’s #1 Top Voice in Racial Equity, Gassam Asare amplifies DEI strategies through her Dirty Diversity podcast and LinkedIn Learning courses. She is also the author of Amazon bestsellers Dirty Diversity: A Practical Guide to Foster an Equitable and Inclusive Workplace for All and The Pink Elephant: A Practical Guide to Creating an Anti-Racist Organization, which establish her as a leading voice in organizational transformation.
Recognized by the Most Influential People of African Descent (MIPAD) as a Global Top 100 Under 40 honoree, her work continues to shape corporate DEI practices worldwide.
Decentering Whiteness in the Workplace by Janice Gassam Asare examines how systemic white-centric norms perpetuate inequality in corporate spaces. It offers actionable strategies to identify and dismantle policies like exclusionary dress codes or holiday schedules, while providing frameworks for building anti-racist organizational cultures. The book emphasizes collective accountability, urging leaders to confront unconscious biases and redesign systems that prioritize whiteness.
This book is essential for DEI practitioners, HR professionals, executives, and employees seeking to drive racial equity. It equips readers with tools to audit workplace practices, challenge white-centric norms, and implement inclusive policies. Dr. Gassam Asare’s insights are particularly valuable for organizations committed to moving beyond performative diversity efforts.
Yes—ranked as an Amazon bestseller and endorsed by experts like Minda Harts, the book provides concrete solutions for stagnating DEI initiatives. Its blend of academic rigor (drawing on Dr. Gassam Asare’s PhD in Organizational Psychology) and real-world case studies makes it a practical guide for systemic change.
Dr. Gassam Asare holds a PhD in Organizational Psychology, founded the award-winning BWG Business Solutions consultancy, and has collaborated with Google, Yale, and Amazon. As a Forbes senior contributor and LinkedIn Top Voice in Racial Equity, she combines research with 12+ years of hands-on DEI experience.
Key ideas include:
Unlike Dirty Diversity (broad workplace equity) or The Pink Elephant (inclusive organizations), this book specifically tackles whiteness as a systemic barrier. It offers a direct analysis of power dynamics and anti-Blackness, with step-by-step guidance for organizational transformation.
Dr. Gassam Asare acknowledges fears about “reverse racism” accusations and provides scripts for navigating pushback. She argues that decentering whiteness benefits all employees by creating psychologically safer environments, citing examples like flexible religious accommodations.
Some readers note the book assumes organizational buy-in, which may overlook challenges in resistant cultures. Others praise its unflinching approach but highlight the emotional labor required from marginalized employees to implement its strategies.
Layla F. Saad, author of Me and White Supremacy, writes the foreword, framing the text as a critical next step in anti-racism work. Her endorsement underscores the book’s alignment with broader movements to dismantle systemic oppression.
Despite increased DEI pledges after George Floyd’s murder, many initiatives remain superficial. The book addresses this stagnation, offering updated frameworks for sustaining long-term change in increasingly diverse workforces.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Customer preference is never a legitimate justification for discrimination.
Hiring practices represent the first critical point where whiteness becomes centered.
Whiteness isn't a biological reality but a social construct.
White supremacy has to absorb groups to keep advancing and stay in power.
Workplace systems are primary drivers of persistent inequity.
Break down key ideas from Decentering Whiteness in the Workplace into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Decentering Whiteness in the Workplace into rapid-fire memory cues that highlight key principles of candor, teamwork, and creative resilience.

Experience Decentering Whiteness in the Workplace through vivid storytelling that turns innovation lessons into moments you'll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

Get the Decentering Whiteness in the Workplace summary as a free PDF or EPUB. Print it or read offline anytime.
Imagine walking into a workplace where your name, hair, accent, or cultural background never become barriers to your success. Where systems are designed with you in mind, not as an afterthought. This is the powerful vision behind "Decentering Whiteness in the Workplace." Published amid America's racial reckoning following George Floyd's murder, this groundbreaking work challenges us to examine how whiteness - not as a skin color but as a power structure - shapes our professional environments in ways both obvious and invisible. What makes this approach revolutionary is how it shifts the conversation from simply "adding diversity" to fundamentally reimagining workplace systems that have privileged white experiences as the unquestioned default for generations.